Business Communication Direct Plan

Question: 1. What is the direct plan and when should you use it?2.Name and explain the four sections of the direct plan.3. Why are threats ineffective when making a claim? How do you react when someone makes an angry threat?4. Claims and condolences concern negative or unpleasant circumstances. Why are they written using the direct plan?5.Describe the content that should be included in an invitation.6. Write an unsolicited positive message to Mr Hajeri. Answers: 1. Direct plan in communication is a straightforward approach to communication. It is very focused on the message it has to deliver. The intent of the message is very clearly stated and there is not much scope for any misinterpretation of the message conveyed. It helps the receiver of the information to be in a positive or pleasant mind frame before getting to the explanation of the neutral and positive messages (Buddy Krizan et al., 2010). 2. The four sections of the direct plan are the opening, explanation, sales appeal and friendly close. The opening in the direct plan should contain the positive and/or neutral message. It can be the first paragraph. The most advantageous information for the receiver should be in the first sentence. The main idea is given in the opening. The explanation part should contain more or additional information that relates to the original positive and/or neutral message. It should have all the details. The sales appeal comes next. Here the sender tries to influence the receiver to do a specific task. The sales appeal may also suggest alternatives, if appropriate. It may inform the receiver of an upcoming sale or discount on purchases, etc. The friendly close is the final paragraph which should leave the receiver with an optimistic note and build goodwill (Gurrola et al., 2011). 3. When making a claim, a threat is not just uncalled for, it is also ineffective. A claim that contains threatening words will have no sales appeal whatsoever. The aim is to persuade the receiver, not enrage or threaten them. The tone of the letter should be considerate. If someone makes an angry threat, I feel alarmed and annoyed. I would not have a positive attitude towards the person after that. 4. The direct plan is used to convey messages of condolence. The purpose is to convey sympathy and only the necessary details are included and it is done using a positive and sincere approach. The message can also offer assistance if deemed appropriate and the message should end with a positive reference to the future (Sklar, 2013). 5. Invitations are used to request a persons presence. An invitation should include all the necessary information in detail such as the date, the place, the time, any specific dress code and whether the receiver is allowed to bring a guest or not. For efficiency, an RSVP notation may be included (Sklar, 2013). 6. Sharjah Mega Mall 10th April 2016 Mr. Ahmed Al Hajeri Dear Mr Hajeri: Congratulations Mr Hajeri! You have won a brand new Ford Mustang. To claim your car, please visit the Al Tayer Motor showrooms in Sharjah within one month of the date of this letter. Your brand new ride will be waiting for you. You must bring your winning ticket receipt and your identity proof to claim your prize. However, if you prefer cash then you may claim 85% of the value of the car in cash. Also, you are free to add more money to the full value of the Ford Mustang to get another vehicle of greater value. We have a good stock of elegant and latest models of cars. Please visit soon Mr Hajeri. We are open from 9 a.m. to 9 p.m. on weekdays and from 10 a.m. to 5 p.m. on weekends. Sincerely, Manager Sharjah Mega Mall References Buddy Krizan, A., Merrier, P., Logan, J. and Williams, K. (2010).Business Communication. 1st ed. [ebook] Business Economics. Available at: https://books.google.co.in/books?id=c5ZB0uDhISoCpg=PA196lpg=PA196dq=Direct+plan+in+communicationsource=blots=FW92XM4yQksig=nJGvaEcwF7AcwKGw7EfsVIDCJ10hl=ensa=Xved=0ahUKEwiM4ZX4p-nQAhULOY8KHR9mC_wQ6AEIKTAC#v=onepageq=Direct%20plan%20in%20communicationf=false [Accessed 10 Dec. 2016]. Gurrola, C., Vargas, C., Solis, D., Luis Mora, J. and Sosa, M. (2011). Indirect or Direct Approach for Negative Messages.Workplace Communication Done Right. [online] Available at: https://workplacecommunicationdoneright.blogspot.in/2011/01/indirect-or-direct-approach-for.html [Accessed 10 Dec. 2016]. Sklar, H. (2013).The Art of Sympathy in Fiction: Forms of Ethical and Emotional Persuasion. 1st ed. [ebook] Language Arts Disciplines. Available at: https://books.google.co.in/books?id=vbFvnET3jJkCpg=PA105lpg=PA105dq=Claims+condolences+negative+unpleasant+circumstancessource=blots=XAxG41iTRJsig=NmP2xE3yNLgLmJZM1Mc-_0bdtgchl=ensa=Xved=0ahUKEwiv2tiHqunQAhXCuI8KHRHuCc4Q6AEIITAB#v=onepageq=Claims%20condolences%20negative%20unpleasant%20circumstancesf=false [Accessed 10 Dec. 2016].